Travel Money Oz is stoked to be named a finalist in two categories at this year’s Cairns Crocodile Awards, a premier Asia-Pacific awards program celebrating excellence in advertising, marketing, and media.

Recognised for their snappy (pun intended!) 'Putting Our (Travel) Money Where Our Mouth Is' campaign, the Aussie experts in foreign currency exchange have secured finalist spots in two categories:

• AI Innovation Campaign
• Travel & Leisure Campaign

Developed in partnership with global digital marketing agency Jellyfish, the campaign leveraged the creative power of Pencil Pro to produce 100% AI-generated video content. Google's cutting-edge models were used for every aspect of the campaign: Gemini for insights and copy, Veo for video generation, and Nano Banana for imagery. 

The strategy focused on reaching travellers during the critical ‘inspiration phase’ – before the packing list and the airport run. 

Tapping into the hard-to-reach

By utilising generative AI to craft four unique videos optimised for YouTube Shorts, Travel Money Oz was able to successfully mirror the high-energy style of travel creators. The campaign didn't just look the part; it delivered a significant, data-backed impact:

• 2.3 million views across the series.
• 136% Click-Through Rate (CTR) above industry benchmarks.
• 18% Lift in brand searches among the key 25-44 demographic.

"To be named a finalist in two hotly contested categories is a testament to the team’s willingness to innovate and experiment" said Zoe Jeffrey, Head of Marketing and Technology at Travel Money Group. 

This recognition highlights Travel Money Oz’s commitment to evolving its brand promise and Customer Value Propositions (CVP’s) through cutting-edge media strategies that resonate with a modern, digital-first audience.

Fingers, toes, and croc tails crossed, Travel Money Oz!

About Travel Money Oz

Part of the Flight Centre Travel Group, Travel Money Oz is Australia’s leading foreign currency retailer, helping travellers make the most of their money with expert advice, competitive rates, and their award-winning Currency Pass travel money card. With over 100 stores across Australia and New Zealand, they are dedicated to taking the hassle out of foreign currency. 

About Jellyfish

Jellyfish is a global partner in marketing and advertising for some of the world’s leading brands. They integrate data, creative, and media to drive growth and digital transformation.